Redmi president Thomas Wang revealed the Xiaomi brand is launching new series called Turbo. They will sit between the K and Note series and will be all about raw performance. The first phone will be called Redmi Turbo 3, and it very well might be a new name for the Redmi Note 13 Turbo.

Redmi announces Turbo 3 as a part of new generation of performance flagship series

In a lengthy post, followed by a Q&A session on social media, Wang explained the concept of Turbo – it will be a lineup of phones that will “reshape the midrange market”.

By the looks of it, the Redmi K phones will remain the flagship-tier devices, the Redmi Turbo will be the so-called flagship-killers, while the Redmi Note will remain the beloved midrangers, promoting the brand’s capabilities of building smartphones.

This is called Turbo 3 because it is the third phone in the Redmi portfolio, aiming to provide raw performance at a lower price (at the expense of other flagship specs) – the first was the Redmi Note 11T Pro, and then it was the Redmi Note 12 Turbo; clearly, we are not getting a Note 13 Turbo. There was no word on whether the phone will launch as Poco F6 since Thomas Wang spoke to the Chinese audience, and the Poco lineup is not offered in China.

This new phone will blur the already murky borders between flagships, premium devices, and midrangers even more, but at least we’re not getting a new Redmi Note – the 11 series had 18 different variants while the 12 series were slightly more modest with “only” 13 different variants that weren’t that different at all.

Source (in Chinese) | Via

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