Rap icon and entrepreneur Calvin Cordozar Broadus Jr., more commonly known as Snoop Dogg, dives into Web3 once again with a nonfungible token (NFT) project that will allow his fans to follow his life on tour.

In an announcement, the rapper unveiled the Snoop Dogg Passport Series, an NFT collection that provides access to various content, such as behind-the-scenes videos and photos uploaded by Snoop Dogg while on tour. Holders of the NFT passport will also be eligible for future releases like artwork and merchandise.

According to the rapper, he’s long been “pushing things forward” and believes digital merch is a part of the future. He also encouraged other artists to follow his steps: “I’m hoping other artists can see what I’m doing and continue to innovate on their own,” Snoop Dogg said in a statement.

The project was carried ou in collaboration with the Web3 platform Transient Labs. Chris Ostoich, the platform’s chief operating officer, said that they’re always looking for ways to leverage blockchain and “offer unique experiences,” and the partnership with Snoop Dogg enabled them to do this.

Snoop Dogg’s NFT passport project. Source: Snooppassport

Snoop Dogg has been actively participating in various Web3 endeavors. In 2021, the rapper proclaimed himself to be the anonymous NFT collector “Cozomo de’ Medici,” whose wallet was worth around $17.6 million at the time. 

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Apart from collecting NFTs, the rapper also showcased the Bored Ape Yacht Club (BAYC) NFT collection through a collaboration with another rap icon Eminem. The duo released a song and performed it at the MTV Music Awards.

On March 6, Snoop Dogg was also revealed as the co-founder of a Web3-powered live-streaming platform called Shiller. The app aims to combine Web3 technology with real-time streaming content. The rapper was named a co-founder of the project along with tech entrepreneur Sam Jones.

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