Samsung is predicted to lead the smartphone market in 42 countries in 2023. In comparison, the South Korean tech giant was the market leader in 46 countries in 2022. According to a report by Counterpoint, the current analysis includes a total of 74 nations. The report indicates that Samsung has already lost its leading position in six countries, However, the company is also on track to regain the top spot in two markets, India and Malaysia. By the end of this fiscal year, Samsung is predicted to lose its dominating position in at least four markets.
Where Samsung may lose the top spot
The company has already lost its top position in markets like Kuwait, Algeria, the Philippines, Ghana, Bulgaria and Venezuela. Kuwait, Algeria and the Philippines are expected to be markets where Samsung may lose its top position by the end of this year.
The Philippines has been a major market for Samsung that contributes a significant share in shipments within Southeast Asia. The report claims that the Realme C55 model which was released during H1 2023 has received a “fervent reception” in the country. This model was so popular that it even caused a midnight sellout on e-commerce channels. This growth may threaten Samsung’s top position in the coming days.
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On the other hand, Apple is expected to beat Samsung in Kuwait, while Tecno with its competitive pricing strategies may surpass the company in Algeria. The iPhone 14 Pro series is expected to dominate Kuwait’s major GCC market in the $800 and above premium phone segment.
How Samsung may lead the Indian market
In 2023, Samsung may beat Xiaomi to secure the top position in India and Malaysia. The company has been employing diverse strategies to capture the Indian market.
Samsung has adopted a distribution strategy, by offering the Galaxy A series through offline channels and the F-series and the M-series models on major online retailers Flipkart and Amazon, respectively.
The report adds that the premium Galaxy S and Z lineup has been also well-received in India which may also contribute to Samsung’s market share expansion.
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