After a report from Taiwan which said that ASUS will discontinue the Zenfone series with Zenfone 10, and employees from the Zenfone team will either join other departments within the company or transition to the ROG Phone team.

Today, ASUS has released an official statement saying that these rumors are not true, and the Zenfone line will not be shut down. It says that it is committed to its smartphone business and its customers and will continue our two main phone business product lines, the ROG Phone and the Zenfone.

The company has asked customers to stay tuned for its 2024 product lineups.

In an official statement, ASUS said:

We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram
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