YouTube’s decision to shut down its Stories feature comes as the company prioritizes other crucial content segments. Such as Shorts and Community Postings.


So, what were YouTube Stories, why are they going away, and why do we think this is good for YouTube creators and viewers alike.


YouTube Stories Are No More

On May 25, 2023, in a post on the YouTube community forum, YouTube declared that Stories will be discontinued on June 26, 2023. Inspired by Snapchat and Instagram’s Stories, YouTube had launched its Stories feature in 2018.

MAKEUSEOF VIDEO OF THE DAYSCROLL TO CONTINUE WITH CONTENT

Remaining visible online for seven days, YouTube Stories were available to creators with over 10,000 subscribers. This exclusive approach was to foster a more focused content-sharing environment, unlike casual sharing with Instagram’s one-day Stories.

It aimed to empower creators to strengthen their channels and videos through quick updates, vlogs, behind-the-scenes content, and more.

But due to limited YouTube promotions and exclusive creator access, it didn’t catch on with creators or viewers, which explains YouTube’s decision to end it.

Why Ending YouTube Stories Is a Good Decision

The end of Stories means better channeling of resources and attention towards Community Posts and Shorts—two popular segments of YouTube. The platform says that these features “deliver valuable audience connections and conversations.”

In its announcement that Stories was no more, YouTube emphasized that Shorts is optimal for creating short video content or reaching a new audience. It added that Shorts’ average number of subscribers significantly surpasses that of Stories among creators who utilize both, highlighting Shorts’ potential for improved viewer interaction and audience growth.

Woman recording content for her YouTube channel

YouTube Shorts’ interface may undergo a much-needed design boost through this move. Unlike precision seeking on TikTok, rewinding and fast-forwarding a Short’s content is currently impossible, and there’s no option to view the video’s total duration. The comments section needs a revamp too, because clicking on it makes the comments block the video.

Addressing these interface concerns is sure to enhance user experience and hook viewers.

Community Posts, previously accessible only to channels with over 1,000 subscribers, are now open to everyone. Creators can benefit by building their YouTube presence—outside their long-form video content—via Community Posts’ Instagram-like engagement features, including polls, quizzes, filters, and stickers. Posts even create a sense of excitement and urgency with their 24-hour expiry time.

In addition to fostering meaningful connections, YouTube states, “Posts on average drive many times more comments and likes compared to Stories.”

YouTube Bids Farewell to Stories in Favor of More Effective Features

While a few creators with access to Stories may miss the feature, its discontinuation is a strategic step towards streamlining the platform’s offerings. By eliminating less-utilized features, YouTube aims to avoid overwhelming viewers and creators with multiple content options, thereby enhancing the platform’s functionality.

YouTube can now focus on delivering high-quality content through Shorts and Community Posts, benefiting everyone through increased channel traffic and a user-friendly experience. The rising popularity of short-form content means that platforms like TikTok will flourish—and while copying that approach may appeal to YouTube, it may not always work out.

#YouTube #Stories #Good

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