Google has introduced two new AI-powered features to enhance its online shopping experience: a detailed search option for clothes and an AR Try-On feature that shows how clothing looks on different body types.

Virtual Try-On for Apparel

Online shoppers often struggle to visualize how clothes will look on them before making a purchase. According to Google, 42% of online shoppers feel unrepresented by model images, and 59% end up dissatisfied with their purchases because the items look different on them than expected. To address this issue, Google has introduced a new virtual try-on tool on Search, allowing you to see if a piece is right for you before buying it.

Virtual try-on tool shows tops from brands like Everlane on real models.
Accurate Representation with Real Models

Google’s innovative generative AI model can now take a single clothing image and accurately depict how it would fit on a diverse range of real models. These models represent various skin tones, body shapes, ethnicities, and hair types, ensuring a realistic representation. The AI model considers factors such as draping, folding, clinging, stretching, and the formation of wrinkles and shadows.

Virtual try-on tool features real models.
Refine Your Search and Find the Perfect Piece

In physical stores, associates can provide suggestions and help customers find alternative options based on their preferences. Google aims to offer a similar experience for online shoppers. With the new guided refinements feature, U.S. shoppers can fine-tune their search to find exactly what they’re looking for.

New way to refine the shopping results you see.

Using machine learning and visual matching algorithms, you can refine your search based on factors like color, style, and pattern. Unlike in-store shopping, this feature provides options from various retailers, expanding your choices.

Try-On Availability and Future Expansion

Starting today, U.S. shoppers can virtually try on women’s tops from popular brands available on Google, including Anthropologie, Everlane, H&M, and LOFT. To try on clothes, search for the “Try On” badge and choose the model that suits you best.

Google is also working on expanding this feature to include men’s tops later this year. Leveraging the Shopping Graph, Google’s extensive database of products and sellers, the technology behind virtual try-on can be scaled to accommodate more brands and items in the future.

Speaking on the announcement, Lilian Rincon, Senior Director of Product, Shopping, Google, said:

You know right away if clothes fit you well in a store. And if they don’t, someone can help you find better ones. You should feel the same way when you shop online. That’s why we’re adding two new features: Virtual try-on lets you see clothes on different people, and new filters help you find what you want.

We think AI can make our lives better in many ways, including making shopping easier and more fun. We’ll keep working on more ways to use AI to help you shop online with confidence.

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