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In today’s global economy, India stands out as a prominent player with a population exceeding 1.4 billion. This vast consumer base and emerging market make India an appealing destination for companies looking to sell and produce goods.

Recognizing the potential, Apple, the tech giant, made a strategic decision to shift some of its manufacturing operations from China to India. This move has not only benefited Apple but also contributed to the growth of India’s smartphone exports. Let’s delve into the details of this significant development.

iPhone Rockets Smartphones into India’s Top Five Exports

The Rise of India’s Smartphone Exports

Over the past year, India has experienced a remarkable surge in smartphone exports, with figures nearly doubling from $5.4 billion to $10.9 billion. A significant factor behind this exponential growth is Apple, which accounted for approximately half of India’s smartphone exports during the 2022-2023 fiscal year. It’s important to note that this constitutes only 7% of Apple’s total iPhone production, indicating the enormous scale of Apple’s global operations.

Apple’s Manufacturing Operations in India

In 2022, Apple took a crucial step by initiating iPhone assembly in India at its Foxconn factory. This decision marked a significant milestone for Apple, showcasing its confidence in the Indian market. Furthermore, Apple has plans to expand its manufacturing operations in India in the future, which is expected to drive even more growth in the country’s smartphone exports.

Collaboration with Tata Group for iPhone 15 Series

Reports suggest that Apple has formed a partnership with the renowned Tata Group to assemble the highly anticipated iPhone 15 series in India. This collaboration includes orders for both the iPhone 15 and iPhone 15 Plus, indicating that India will be the initial recipient of shipments for this new series. This move demonstrates Apple’s commitment to strengthening its presence in the Indian market and leveraging the country’s manufacturing capabilities.

India’s Significance in Apple’s Growth Strategy

Apple has consistently emphasized the importance of India and its potential for growth in the smartphone manufacturing sector. India holds the distinction of being the world’s second-largest smartphone market, and Apple experienced notable success in the country’s premium segment last year.

Furthermore, Apple recently established its first physical stores in India, located in BKC, Mumbai, and Saket, New Delhi. These stores not only provide a direct channel for Apple’s products but also contribute to the local economy by creating job opportunities and boosting consumer confidence.

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Story first
published: Wednesday, June 14, 2023, 15:44 [IST]



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